Paid Social Account Director

Company description Zenith is the ROI agency. We help brands make Bold Moves in communications to drive profitable, measurable growth. At Zenith, Bold Moves are big, brave shifts to strategy, data, audience or activation. They’re grounded in evidence, backed by rigorous forecasting and designed to deliver stronger returns for clients and better experiences for consumers. We work as empathetic partners, taking the time to understand our clients’ businesses and tying our success to theirs. Part of Publicis Media, Zenith has over 5,000 specialists across 90 markets. In the UK, we work with leading organisations including The Very Group, Macmillan and Morrisons – helping them make smarter, more impactful choices to unlock growth. We believe an inclusive culture strengthens our business, enabling greater idea exchange, innovation and creativity, and we actively encourage our people to drive positive change. Overview We are hiring a Paid Social Account Director to shape high-impact campaigns for a leading entertainment and communications client. You’ll lead the strategy, planning and performance of brand and commercial activity, turning audience and platform insights into work that reaches millions of households. As a senior client partner, you’ll unite specialists across social, creative, data and media planning to deliver thoughtful, effective campaigns. You’ll also support a talented team, creating the clarity and encouragement they need to do their best work. Responsibilities Own paid social strategy, planning and performance across TV campaigns, aligning activity with brand and commercial objectives. Partner with Digital Leads on quarterly and annual planning, including budgets, forecasts and performance goals. Act as a senior point of contact for the client, providing clear strategic direction and practical solutions. Turn campaign data into compelling insights and recommendations that inform future media and creative decisions. Collaborate with creative, analytics, media planning and platform partners to deliver joined-up campaigns. Oversee campaign activation, optimisation, measurement and reporting, maintaining a consistently high standard of delivery. Lead and support colleagues across UK and offshore teams, helping them strengthen their strategic thinking and platform knowledge. Qualifications Strong knowledge of paid social platforms, particularly Meta, TikTok and Snapchat. Experience developing and delivering end-to-end campaigns across brand and performance objectives. The ability to interpret data, identify opportunities and communicate insights through clear, engaging narratives. Familiarity with measurement and analytics tools such as CM360, Adobe or Google Analytics. A collaborative approach to building trusted relationships with clients, internal specialists and platform partners. Experience supporting and developing colleagues through constructive feedback, coaching and clear objectives. An organised and adaptable working style, with the ability to balance multiple priorities and communicate confidently with different audiences. Additional information Zenith UK offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Zenith UK, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included. #LI-IM2