Advertising Manager P&O Cruises

Senior Consultant, Advertising - advertised as Advertising Manager Grade: CUK08 Reports to: Senior Manager, Advertising Function: Commercial Function (CUK) Directorate: Marketing Directorate (CUK) Department: Marketing Department Role Summary The (Senior Consultant) Advertising Manager leads the end-to-end delivery of integrated advertising campaigns across P&O Cruises, owning media planning, creative delivery and production to support brand and commercial objectives. The role works closely with agencies and internal stakeholders to ensure advertising activity is insight-led, compliant, on-brand and performance-driven, using data and optimisation to improve campaign effectiveness and commercial return. Key Accountabilities • Deliver end-to-end media plans and integrated advertising campaigns, optimising channel mix, investment and performance to achieve brand and commercial objectives. • Monitor and optimise campaign performance against agreed KPIs, providing analysis, insight and recommendations to improve future planning and investment decisions. • Lead large-scale advertising shoots and productions, overseeing all stages from planning and testing through to post-production delivery. • Manage the delivery and optimisation of creative assets across advertising channels, ensuring activity is compliant, on-brand and effective. • Work collaboratively with agencies and internal stakeholders to align advertising activity with campaign objectives, brand standards and commercial priorities. • Use performance data, audience insight and testing to drive continuous improvement and support a joined-up full-funnel marketing approach. Essential Experience Required • Extensive media planning and execution experience across a range of paid media channels. • A clear understanding of advertising practices and techniques. • Previous experience in leading large TV shoots and associated production. • A comprehensive understanding of advertising regulatory frameworks, Clearcast and platform-specific compliance. • Project management/co-ordination experience. • Experience of working at management level. • Excellent influencing skills. • Extensive experience working on a large B2C piece of business from client side, including briefing, approval and production processes. • Experience of managing large budgets. • Experience of planning and delivering communications TTL. • Experience of creative production across AV media including TV, press, OOH, display, radio, door drops, cinema and social media. Why Join Us? Working with us means more than just a role in the guest experience sector. It’s about being part of a team that values well-being and personal growth. Read our employee experience guide to learn more about life as a Carnival UK colleague here. Here’s what we offer: Employee Discounted Cruising plus Friends and Family offers Minimum 25 days leave, bank holiday allowance and holiday trading scheme Recognition scheme with prizes and awards Regular office events including live entertainment, lifestyle events and charity partner fundraisers Extensive learning and development opportunities Employee-led networks Employee Assistance and Wellbeing programmes Company paid Health Cash Plan and health assessment In-house Occupational Health help and access to digital GP Life Assurance Parental and adoption leave Employee Shares Plan Electric Car and Cycle to Work schemes Onsite restaurant offering range of healthy cooked and grab and go meals Discounted retail and leisure via discounts portal Contributory Defined Contribution Pension scheme Due to the popularity of our roles and our commitment to finding the best talent, we might close applications earlier than advertised. Don’t miss out on this opportunity to become part of a team dedicated to creating unforgettable holiday happiness. Apply today to start your journey with us. Recruitment Journey For more information on your recruitment journey, please visit our Candidate Journey Map #LI-Hybrid #CUK #Job Functions: Advertising; Marketing; #LI-JG1