Brand & Marketing Designer

Brand & Marketing Designer We’re hiring an experienced Brand & Marketing Designer to lead the quality, consistency and pace of design across Incentivesmart and our 1UP brand. This is a hands-on role for an agency-trained designer who can take a brief (or write one), run with it independently, and deliver work that strengthens our brands and supports growth across every marketing and sales channel, from social and sales proposals to exhibitions, product launches and websites. You’ll have a sharp eye for what’s current and effective, and for how emerging trends (yes, even TikTok ones) can be adapted for B2B without diluting the brand. Salary: £35,000 - £40,000 per annum Benefits: 25 days holiday (rising to 30 with service) + Bank Holidays, bonus scheme, pension and retail discounts, health and wellness perks, internal reward and recognition programme, option to join Vitality private healthcare, training and career progression Location: Incentivesmart Ltd, Unity Place, 200 Grafton Gate, Milton Keynes, MK9 1UP Role Type: Full Time / Permanent / 9-5:30 / Monday - Friday / Hybrid Working Options* Reporting To: Head of Marketing What You’ll Be Working On Incentivesmart brand & social: campaign concepts, always-on social content, LinkedIn ads, emails and digital mailers Sales material & client proposals: pitch decks, proposals, business cases, case studies and sales enablement tools 1UP product branding & launch: evolving the 1UP brand and visual identity, and creating launch and seasonal campaigns Exhibitions & events: stand design, banners, printed collateral and event materials, managed through to print Website branding: visual design for web pages, landing pages and digital assets, working with developers Content marketing: white papers, guides, infographics and blog imagery Creation & Planning Own design delivery end to end across both brands, autonomously prioritising and managing multiple projects and deadlines Take ideas from concept to polished execution, managing timelines, stakeholder feedback and iteration Shape and challenge briefs with marketing and sales, bringing campaign ideas rather than simply responding to requests Blend customer insight, market trends and creative instinct to keep assets fresh and engaging Manage external suppliers (printers, exhibition contractors, photographers, freelancers) so work lands on brief, on time and on budget Present your creative thinking confidently to senior stakeholders Brand & Visual Identity Act as brand custodian for Incentivesmart and 1UP, owning how each brand looks, sounds and feels across all channels Create and maintain brand guidelines, templates and asset libraries so the business can produce on-brand work with confidence Sense-check and refine content produced across the business to ensure brand alignment Proactively evolve our brand expression, keeping it modern, distinctive and relevant as we grow Ensure all output reflects our brand voice, positioning and personality Champion visual storytelling, turning complex ideas into simple, compelling “wow-factor” assets that support faster sign-off Required Skills & Experience Minimum 5 years’ experience as a graphic, brand or marketing designer Agency experience is essential: juggling multiple briefs, brands and deadlines to a high standard with autonomy Proven experience developing or evolving brand identities, including product or brand launches Expert in Adobe Creative Suite (InDesign, Illustrator, Photoshop), with working knowledge of Figma Confident creating polished PowerPoint decks, proposals and templates Experience designing for print and large format, including exhibitions and events, and preparing print-ready artwork Experience designing for web and digital, including landing pages, email and social A portfolio showing strong design across brand identity, campaigns, social, sales enablement, proposals, exhibitions and web Bonus Skills (Nice-to-Haves) Video, interview or podcast experience, and editing tools (Premiere Pro, Audacity, Descript) Motion graphics or animation skills (After Effects or similar) Curious about AI tools and how they strengthen creative output Copy-confident (ChatGPT is allowed) Experience in B2B, SaaS, loyalty, reward or employee engagement You’ll Thrive in This Role If You… Have senior-level design skills (Adobe Creative Suite is your happy place) and a strong curiosity for UX Are a self-starter, comfortable managing your own workload and making confident creative decisions Care deeply about brand consistency and evolution, knowing when to protect it and when to push it forward Enjoy working at pace, take pride in shipping high-quality work, and are naturally organised Stay curious, keep an eye on what’s trending and never stop experimenting About Incentivesmart Incentivesmart is on a mission to help ambitious businesses build more #RewardingRelationships with their employees and customers. Our multi-tenant SaaS platform hosts B2B loyalty programmes for international brands. We’re a values-driven business with an outstanding culture (eNPS of +80, and multiple Great Places to Work awards this year), combining the foundations of an established company with the passion of a start-up and seriously ambitious growth plans. Our Values Our values are our DNA. They shape how we recruit, train and reward Incentivesmarties, and how we treat customers, partners and suppliers. No-one is a passenger; every person plays an integral part in the mission. Interested? We’d love to hear from you! *Incentivesmart is a flexible employer and recognises the importance of work/life balance. We offer hybrid working options once the initial training period is complete.