Digital Marketing Executive

As a Digital Marketing Executive, you'll play a key role in growing the reach, engagement and commercial success of British Baker and Restaurant, helping to connect industry professionals with the news, insights, events and business opportunities that matter most to them. Combining creativity with data-driven decision making, you'll help attract new audiences, strengthen existing relationships and deliver measurable results across multiple digital channels. This role is currently based in Crawley and will relocate to our Brighton office from Spring 2027. What You’ll Be Doing Plan and deliver multi-channel digital marketing campaigns to promote British Baker, Restaurant, industry events and commercial products Create and manage email marketing campaigns, including audience selection, copywriting, campaign set-up and performance evaluation Maintain and update event and brand websites, ensuring content is accurate, engaging and aligned with brand guidelines Produce a range of marketing assets, including brochures, media kits, digital adverts and promotional materials Deliver social media activity that strengthens brand awareness, supports campaigns and increases audience engagement Monitor campaign and website performance, using insights and data to optimise future activity and improve results Work closely with colleagues across sales, editorial, events and marketing teams to coordinate activity, generate qualified commercial leads and identify opportunities for audience What You’ll Need Previous experience in a digital marketing role, with hands-on experience delivering campaigns across multiple digital channels Strong written communication skills with the ability to create engaging and accurate marketing copy for different audiences Proven ability to manage multiple campaigns and priorities while delivering high-quality work to deadline Confidence interpreting campaign and website performance data, using insights to inform future activity and improve results. A creative approach to problem-solving, strong attention to detail and an eye for effective digital content and design Strong stakeholder management skills, with the ability to collaborate effectively with colleagues across marketing, sales, editorial and events teams A proactive and organised approach, with the confidence to take ownership of projects and identify opportunities to improve marketing performance Benefits & Initiatives Generous annual leave –25 days plus standard England and Wales bank holidays for full-time employees Long service holiday reward – Receive an extra day's annual leave for each year of service after six years, up to a maximum of 30 days plus bank holidays for full-time colleagues Christmas office closure – Enjoy additional paid leave between Christmas Day and New Year's Day to cover discretionary office closure days Holiday purchase scheme – Buy up to three additional days' annual leave each year and spread the cost over up to six months MeDay – Take an additional paid day off to celebrate your birthday, a cultural or religious event, or another occasion that is meaningful to you Volunteering day – One paid day each year to support a charity, community group or cause close to your heart Hybrid and agile working – Flexible ways of working to help you balance work and life commitments (role dependent) Enhanced pension contributions – Benefit from employer pension contributions above the statutory minimum Life assurance – Providing financial protection and peace of mind for you and your loved ones Group Income Protection – Financial support if you're unable to work due to long-term illness or injury Family-friendly policies – Enhanced pay entitlements to support you and your family during important life events Health and wellbeing support, including: Healthcare cash plan Employee Assistance Programme (EAP) Virtual GP service Health and wellbeing resources and tools Commitment to Equity, Diversity and Inclusion – Supported by employee-led networks, with a culture where everyone feels welcome and valued. We are proud to be a Disability Confident Committed employer Cycle to Work scheme – Save money and support a healthier commute Electric Car scheme – Access an affordable and sustainable way to drive an electric vehicle