Field Marketing Content Services Specialist

Content-focused. Search-minded. Highly organised. If you enjoy turning search insight into content that helps people discover the right hotel, this role gives you the chance to do exactly that across IHG’s European hotel portfolio. The Field Marketing Content Services team writes and looks after content across IHG hotel websites. Through the Content Marketing Services programme, we help hotels strengthen their online presence with useful, engaging content shaped by how guests search. As more hotels join the programme, this role will support both new and existing hotels. You will help take content projects from initial research and recommendations through to writing and delivery; reporting to a Manager within the Field Marketing Content Services team based in Windsor, working on a hybrid basis with three days a week in the office. What you'll do • Research SEO keywords and emerging trends in AI search to understand what guests are looking for and identify opportunities for hotel website content. • Develop content recommendations and write new, search-focused content for hotels. • Refresh existing hotel website content to keep it accurate, relevant and useful to guests. • Adapt content for different hotel brands, audiences and European markets while maintaining the right tone of voice and brand standards. Day-to-day, you will work with the Europe Field Marketing team and external partners to deliver content updates. Checking content for accuracy, quality and consistency before it goes live and use data and insights to identify opportunities to improve content performance. You will manage multiple projects at once and work with external translation support where needed. Keeping up with developments in SEO, AI search and content marketing, with support from the team as you learn new tools and approaches. What you'll bring • Strong content writing skills and excellent written English. • The ability to adapt your writing style for different brands, audiences and customer needs. • An interest in SEO, digital content and how people search for information online. • Strong organisation and attention to detail, with the ability to keep track of several pieces of work at the same time. • A collaborative mindset and the ability to build good working relationships with different stakeholders and partners. • Experience with SEO, website content management, analytics tools or content platforms would be useful, but is not essential. • Experience or a degree in marketing, communications, business, hospitality or a related field. A flexible approach and an interest in learning will be important as content, search and AI continue to evolve. An understanding of the customer journey and an interest in hotels, travel and consumer-facing content would also be an advantage. If you enjoy writing, are curious about search and digital content, and like seeing your work come to life for real customers, we would like to hear from you. Closing date for applications Sunday 22nd November 2026 - please do not delay your application, depending on volume of applications we may decide to close the advert earlier. #LI-KW2 #LI-HYBRID