Marketing Manager / Launch a New EV Charging Brand

EV Charging Marketing Manager An exciting opportunity for a marketing professional with UK AC charging industry expertise to lead brand, product, digital, PR and communications activity while launching the Gulf Charge EV brand in the UK. If you’ve also worked in the following roles and have EV charging industry experience, we’d also like to hear from you: Marketing Manager, Product Marketing Manager, Digital Marketing Manager, Brand Manager, Communications Manager, Marketing Communications Manager, Channel Marketing Manager, Growth Marketing Manager, Marketing Lead The package also includes a performance bonus opportunity, generous health and life insurance, annual holidays and a tax-saving pension contribution. SALARY: up to £60,000 per annum per annum + Annual Performance Bonus (10% of Base Salary) + Benefits LOCATION: Hybrid. Working from the Office in London (SW1Y) 3 Days per Week (Monday, Tuesday and Wednesday) and 2 Days from Home (Thursday and Friday) JOB TYPE: Full-Time, Permanent JOB OVERVIEW This is an opportunity to take a leading role in launching the Gulf Charge EV brand in the UK and shape its market presence from the outset. The EV Charging Marketing Manager will lead brand positioning, product marketing and customer engagement, using brand and product launch experience to build awareness and support commercial growth. Working closely with Sales, Technology, Operations and senior leaders, the EV Charging Marketing Manager will influence product launches, lead generation and market adoption for Gulf Charge. In a fast-moving environment, the EV Charging Marketing Manager will combine data, creativity and communication to build Gulf Charge awareness, credibility and measurable results. ABOUT US Gulf is part of the Hinduja Group, one of the world’s largest and most diverse business conglomerates. Since 1912, Gulf has built a globally recognised brand synonymous with quality and performance. Operating across Europe, the Middle East, Asia and the Americas, we continue to strengthen and expand our global footprint through commercial innovation and strategic partnerships. DUTIES Your duties as the EV Charging Marketing Manager include: Marketing Leadership: Lead the UK marketing function for Gulf Charge, set priorities and align activity with commercial objectives, with potential scope to support other markets as the business expands Competitive Analysis: Conduct competitor analysis to inform market positioning and commercial strategy Brand and Positioning: Lead Gulf Charge brand evolution, messaging and positioning to increase awareness and credibility across audience segments Planning and Performance: Translate company strategy into actionable marketing plans with defined budgets, KPIs, ROI targets and success measures New Product Introduction: Lead portfolio simplification, positioning, transitions and market readiness, working with Sales, Technology and customers or licensees to support adoption Website and E-commerce: Manage website structure, e-commerce content, product and service information, optimisation and data-driven performance reporting SEO and Digital Performance: Own keyword planning, SEO optimisation and ongoing performance checks Social Media and Campaigns: Develop social media strategy, day-to-day content, paid media and segment-specific campaigns, measuring performance and acting on insights Sales Partnership: Work with Sales to generate qualified leads, accelerate pipeline and improve conversion across funnels Sales Enablement: Develop and maintain toolkits, sales presentations and channel value propositions to support prospecting and onboarding Brand Governance: Champion the Gulf Charge brand identity, ensuring consistency across channels, markets and product lines Professional Knowledge: Maintain professional and technical knowledge through learning, publications and professional networks CANDIDATE REQUIREMENTS Previous marketing experience, including experience in EV, renewables or related sectors Experience in the UK AC charging industry Experience launching new brands and/or products to market Proven success developing and executing multi-channel marketing strategies that drive measurable commercial growth Strong understanding of product marketing and technology-focused value propositions Experience working directly with Sales, Product and Executive teams to shape commercial outcomes Expertise across digital channels, brand development, communications and marketing analytics Strong strategic thinking with a hands-on, performance-driven mindset Strong written communication skills with the ability to create clear, accurate and engaging content Customer-centric and commercially minded approach Highly collaborative communication style Data-driven decision-making and strong analytical capability Creative problem-solving skills suited to a fast-moving, innovative environment Passion for sustainability, electrification and renewable technologies BENEFITS Annual performance bonus of 10% of base salary Generous Health Insurance Generous Life Insurance Annual holidays Tax saving pension contribution NO AGENCIES PLEASE Candidates must have the right to work in the UK. We are unable to accept applications from candidates that require sponsorship HOW TO APPLY To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. JOB REF: AWDO-P15356 This job is being advertised by AWD online on behalf of Gulf Oil AWD-IN-SPJ